Unlocking Opportunities in the Probiotics Sector: A Comprehensive Market Analysis for Private Equity

CHALLENGE

A prominent private equity firm was interested in the food supplements sector, aimed to acquire a comprehensive understanding of the probiotics market in Italy and Spain. The firm needed to evaluate the market's structure, business models, distribution strategies, and competitive landscape in these regions. Additionally, they sought insights into international expansion strategies and associated risks. Eager to navigate the complexities of the food supplements industry, the client sought out visionary senior executives. Their goal was to advance on a well-studied investment and thoroughly understand the various facets of the market. By connecting with these high-caliber professionals, they aimed to gain a deeper insight into market dynamics and refine their strategic approach.

BTHT APPROACH

BTHT team undertook a detailed exploration of the probiotics market, focusing on critical aspects such as market structure and competitive dynamics. We conducted an extensive review of the market conditions in Italy and Spain, examining industry trends, business models, and distribution channels. To offer a well-rounded perspective, we reached out to senior advisors and industry leaders with deep expertise in the food supplements sector and international business strategies. Our outreach included consultations with the following profiles:

• Director of Business Unit for a food supplements company
• Head of Medico-Marketing for Spain/International within a food supplements company
• Former owner and CEO of a food supplement company
• C-level executive and a former CEO of a well known pharma company
• CEO of a a Clinical & Group of Research Centers in nutrition.

OUTCOME

BTHT's thorough approach helped the client unlocking essential insights into the probiotics market in Italy and Spain for the private equity firm. By linking them with industry experts, they were able to illuminate the intricacies of the market they are targetting, its business models, and its competitive dynamics. This insight allowed the firm to gauge the long-term potential of their project. Moreover, the expert-driven discoveries revealed key opportunities for market entry and growth, arming the client with the strategic acumen needed to adeptly navigate the evolving landscape of the food supplements sector.