
From Multi-Brand to Exclusive: Optimizing OTC Sales Forces and Brand Presence in France
Learn how a French private equity firm approached an over-the-counter (OTC) investment in anti-lice and pain relief products from a strategic perspective. Gain insights from industry experts on market expansion tactics, including product range innovations, captivating marketing strategies, and transitioning to an exclusive sales force.
- Europe
- France
- Consumer Healthcare
- Biopharma