Medical Equipment Producers, Distributors and Manufacturers Trends in the DACH region

CHALLENGE

Our client, a European private equity, sought to gain a comprehensive understanding of the market for products designed for disabled individuals, such as wheelchairs and other mobility aids. The objective was to gather insights from experts who have worked at OEMs, producers, distributors, or manufacturers within this industry. The focus was on exploring the value chain, identifying growth opportunities, and analyzing key players, with a particular emphasis on the dynamics in Germany and the Netherlands. The client was also interested in the differences between insurance-paid products and those sold via retail chains.

OUR APPROACH

To address the project's scope effectively, BTHT assembled a team of experts with extensive experience and knowledge in the market for products for disabled individuals. Our portfolio for this project included providing the client with experts with the following roles :

• Product Managers
• Business Development Managers
• Distribution Managers
• Marketing Directors
• Senior Executives from OEMs
• Heads of Retail Chains

Our experts' expertise allowed the client to understand the value chain, growth opportunities, key players, sales processes, and customer dynamics in both the EMEA region and globally. BTHT actively scheduled and participated in the consultation in order to ensure smooth communication between the client and the experts.

OUTCOME

Our strategic and detailed approach provided the client with experts who gave actionable insights into the market for products for disabled individuals. By leveraging the expertise of industry professionals, the client identified critical factors influencing market dynamics in Germany and the Netherlands. The insights gathered helped the client understand the differences between insurance-paid and retail-sold products, enabling them to make informed decisions and develop effective strategies.