Case study
Digital Pathology Solutions Trends and Market Outlook in the US
Gain insights into the digital pathology market for breast cancer in the US, by consulting with pathologists and lab managers across various lab settings. BTHT's experts provided the client with valuable knowledge on market dynamics, technological advancements, and strategic decision-making, helping them make informed decisions and develop effective strategies.
- US
- Medtech
CHALLENGE
Our client, a US based investment and consulting firm, aimed to gain a thorough understanding of the digital pathology market, with a specific focus on breast cancer in the United States. The objective was to gather insights from pathologists and lab managers across various types of laboratories, including small and mid-sized reference labs, hospital system labs, and large reference labs. The client sought to engage with VP-level strategic decision-makers who possess significant experience in digital pathology and are involved in purchasing decisions and strategic planning. Key areas of interest included familiar digital pathology solutions, factors influencing purchasing decisions, pricing of solutions, future footprint of digital pathology, and adoption drivers.
OUR APPROACH
To effectively address the project's scope, BTHT provided the client with a team of experts with extensive knowledge and experience in the digital pathology market, particularly in the context of breast cancer. Our portfolio for this project included experts with the following roles:
- Chair, Department of Pathology
- Digital Pathology Operations Manager
- Co-Founder & CEO
These experts ensured a well-rounded and thorough understanding of the digital pathology market, focusing on breast cancer. Specific areas addressed included:
- Digital pathology solutions familiarity
- Factors influencing purchasing decisions
- Pricing structures of various digital pathology solutions
- Future footprint of digital pathology over the next 5-10 years
- Drivers of digital pathology adoption
BTHT actively scheduled and participated in the consultation in order to ensure smooth communication between the client and the experts, and to maintain confidentiality.
OUTCOME
Our strategic approach provided the client with experts who were able to give actionable insights into the digital pathology market for breast cancer. By leveraging the expertise of industry professionals, the client identified critical factors influencing market dynamics and strategic decision-making processes. The insights gathered helped the client understand the adoption of digital pathology in various laboratory settings, enabling them to make informed decisions and develop effective strategies.
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