Global Purchasing Trends of Generic Active Pharmaceutical Ingredients (APIs)

CHALLENGE

Tasked with gathering comprehensive market intelligence for generic Active Pharmaceutical Ingredients (APIs) procurement, a strategy consulting firm, representing a client, partnered with BTHT. Their primary goals were to understand global generic API purchasing trends and future insights for specific products. Leveraging BTHT's profound expertise in the API procurement/purchasing arena, they aimed to establish connections with supply chain/procurement/sourcing experts and delve into the corresponding topics.

BTHT APPROACH

After a thorough evaluation of the project's needs and objectives, the BTHT team initiated a series of research initiatives. To expedite the process and achieve optimal results, the team engaged in comprehensive investigations. The team reached out to:

• Technical Operations and Supply Chain
• Supplier Relationship Manager
• Strategic Procurement director
• Buyer Raw Materials
• VP Supply Chain
• Global API supplier management and negociations
• Sourcing and Procurement manager/director
• Strategic sourcing deputy managers

1 hour consultations were arranged by BTHT team. Technical assistance was provided by project associates to make sure the interviews were conducted smoothly.

OUTCOME

Our project team worked together on different parts of the project simultaneously, allowing us to quickly connect our client with relevant procurement/supply chain experts from various countries and companies. The valuable information and insights gained from these consultations and significantly contributed to our client's strategic plans.