Global End-Market Key Buying Factors for Specific Active Pharmaceutical Ingredients (APIs) Families

CHALLENGE

A strategy consulting firm working on behalf of a CMO wanted to gain insight into specific global API markets (market size & growth, key players, drivers & restraints, trends, unmet needs…) and the corresponding CMO landscape (outsourcing trends, selection process of API manufacturers, price points for APIs…). They chose to leverage BTHT’s strong knowledge of the manufacturing field to connect them with the relevant APIs experts.

BTHT APPROACH

BTHT team analyzed the needs and priorities of the project. For quick and effective results, project associates conducted various researches per customers and manufacturers of the specific APIs families. The team contacted experts from all over the world to reach a wider range within the scope of the global API market. The experts BTHT sourced for this project included executive profiles from different companies and countries such as:

• Executive Director of Marketing and Sales
• Global API Sales Lead
• Site Director
• Managers (Sales, Purchasing) who could provide insights related to client’s needs on both the end market side and manufacturing side of specific API segments. Hourly and workshop consultations between the experts and the consulting firm were arranged by BTHT team. Technical assistance was provided to avoid any problem and make sure the interviews were conducted smoothly.

OUTCOME

The collaborative work of team members on different scopes of the project at the same time enabled us to connect our client with relevant API experts from various countries and companies in a short time. The information and insights that our clients gained from these consultations have contributed to the development of their strategic plans.