DNA Ancestry Tests Regulatory Challenges and Market Opportunities in Brazil

CHALLENGE

A leading strategy consulting firm sought to acquire in-depth understanding of DNA ancestry test market (market size, trends), regulations concerning the commercialization and distribution of those tests and the LGPD and ANDA constraints in Brazil. To access the relevant experts in this very challenging topic, they decided to work with BTHT for considering our ability to find expertise in niche and difficult-to-find subjects.

BTHT APPROACH

The BTHT team carefully examined the project requirements and objectives to determine the necessary actions. In order to achieve rapid and efficient outcomes, team members carried out extensive research. To ensure a comprehensive understanding of the DNA ancestry test market and regulations in Brazil, the team reached out to experts in Brazil, along with the experts working in foreign companies operating in Brazil in this field.

The BTHT team succeed to find the expert, who is a Regulatory Affairs Director in Brazil and very knowledgeable in Brazil market and regulations. 1-hour consultation session between the expert and the client was arranged and technical support was provided to ensure a seamless interview process and mitigate any potential problems.

OUTCOME

Thanks to BTHT's prompt and precise actions, the client was able to swiftly connect with the most appropriate expert and obtain valuable insights pertinent to their strategic project objectives. These insights assisted the client understanding the market and regulatory perspectives of Brazil and developing their business plan.