Market Dynamics and Strategies in Spain's Generic Drug Sector

CHALLENGE

To understand the complexities of the Spanish generic drug market, a global strategy consulting firm sought expert insights from BTHT. Their goal was to understand market dynamics, distribution channels, and the competitive landscape, particularly from those in leadership roles. The focus was on obtaining valuable perspectives from individuals deeply involved in the sector, including local heads of subsidiaries, C-Level executives, and sales directors.

BTHT APPROACH

In response to the client's needs, our team strategically sourced and selected a diverse group of professionals well-versed in Spain's generic drug industry. We curated a portfolio of experts who could provide comprehensive insights from various perspectives, ensuring a thorough understanding of the market. The expert profiles included:

• Founder of a Spanish generics pharmaceutical company with an extensive range of 40+ generic and OTC products, known for licensing, supply, or tech-transfer activities on a global scale, also the founder of a company specializing in the distribution of generic drugs in Spain, who assists manufacturers in introducing their products to hospitals and pharmacies,
• Former General Manager of a global pharmaceutical subsidiary in Spain,
• Key figures such as Business Development Directors, Business Unit Directors, Commercial Heads

These experts were chosen for their direct experience and leadership roles in the industry, providing our client with nuanced insights into the operational and strategic aspects of the market. Our team was present during all the process to make sure both the experts and client side were satisfied with our service.

OUTCOME

Through the expert interaction, the consulting firm gained a comprehensive view of the Spanish generic drug market. The discussion with our expert delved into strategic entry points, challenges, pricing and local market trends. The expert's detailed analysis of the Spanish landscape offered our client a well-rounded perspective on the evolving landscape.