Building a Digital Strategy for Patient Safety: High-Value Use Cases in AI

CHALLENGE

Our client, a leading global strategy consulting firm, was tasked with exploring high-value use cases of AI and digitalization in Pharmacovigilance (PV) and patient safety. The objective was to help their client develop a comprehensive digital strategy that would address both current and future needs in these critical areas. They aimed to identify the most promising areas for AI and digital technologies to enhance PV and patient safety, assess existing high-value use cases, and outline key considerations for building a robust digital/AI strategy in this field.

BTHT APPROACH

To assist our client in navigating this complex and rapidly evolving landscape, our team initiated a thorough search for experts with deep knowledge and experience in AI, digitalization, and their applications in Pharmacovigilance and patient safety. The team prioritized sourcing professionals who had played pivotal roles in digital innovation within the pharmaceutical industry, as well as those with a strong background in PV practices.

We assembled a diverse portfolio of experts, including a former IT Business Partner specializing in Pharma Digital Innovation, who had extensive experience in developing and implementing digital strategies in large pharmaceutical organizations. Additionally, we included a Board Member with significant expertise in Pharmacovigilance, bringing critical insights into the regulatory and safety aspects of drug development and patient care.

Our team facilitated the connection between the consulting firm and our expert, ensuring that the meeting was conducted smoothly.

OUTCOME

Our expert provided a comprehensive overview of high-value use cases currently in practice, as well as emerging opportunities that could be leveraged over the next decade. They also discussed critical considerations for developing a digital/AI strategy, including technological infrastructure, data governance, regulatory compliance, and cross-functional collaboration. Armed with this knowledge, the consulting firm was able to define a clear and forward-looking roadmap for their digital strategy in PV and patient safety. The insights gained from the expert consultation positioned them to make informed decisions about where to invest in digital and AI technologies, ensuring they remain at the forefront of innovation in this crucial area of healthcare.